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Build Your Future - Module 3 - Marketing


In Module 3 we will look at how to develop a business concept and think of your idea in relation to key components of markets. Marketing fundamentals include a basic understanding of markets of customers and key industry players like competitors and potential partners. The marketing 5P’s of product, price, place, promotion and people also commonly known as the marketing mix will be reviewed. You will learn about market research, how to establish a marketing strategy and develop effective promotion and sales techniques. Also, the Business Model Canvas will be introduced as an effective tool to further develop your (social) business concept.

There is no opportunity if “it”, the product, service or experience is not valued by a customer. Module 3 will focus on staying close to the customer and/or beneficiary to create desired benefits and be able to deliver better than the competition or other alternatives.